Brunello Cucinelli
The "Franciscan of cashmere" is a name often applied to Brunello Cucinelli, a man dedicated to humanism
in the harsh world of business.
It all started more than twenty years ago:
Brunello Cucinelli turned his back on his engineering degree and moved to
Solomeo, near Assisi. He purchased three knitting machines, laying the foundation for his eponymous clothing company,
which makes superb jumpers out of the very finest cashmere wool.
The idealistic manager ploughed his profits into the restoration of the medieval Castello di Solomeo in order
to provide his staff with a spacious, motivating working environment. To date, the keeper of authenticity,
beauty and tradition has invested more than €20 million in Solomeo, without taking a cent in state aid.
With a present workforce of around 300, the "preserver of Solomeo's old town" is putting into practice his ideal
of team spirit combined with reinvestment of profits to create a shared future.
Please also take a look at our Online-Shop and find some very exclusive accessories and distinctive works of table art.
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To be the best, Cucinelli selected the very best material: his collections are made using only the very finest,
softest, fluffiest hair of the cashmere goat which grows around the throat.
The naturally white, brown or black hair called for a bit colourful innovation. And so the businessman had the wool
dyed in all the colours of the rainbow. The ladies were delighted, as they no longer had to sneak to the wardrobe and
surreptitiously remove their husbands' oversized sweaters to wrap themselves in.
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