The history of the Bayerische Motoren Werke on 600 pages - the specialised book "BMW since 1916" is now available.
During its ninety-year history, Bayerische Motoren Werke has undergone an exciting and varied development. This volume entitled "BMW since 1916" marks the first time that BMW Group Mobile Tradition has presented this development from the beginnings of the company to the present day in a clearly structured, comprehensive story.
The two authors - Dr. Florian Triebel and Manfred Grunert - have divided the history of BMW AG into ten thematic chapters. The book covers company and product history, presents the development of sales and advertising, and gives a deep insight into vehicle development and production. It addresses all the important influences that guided the history of BMW AG. A reference system links the ten chapters together in an overarching work. Hundreds of high quality photos, sketches and advertising motifs from nine decades illustrate the history of the Bavarian company as it forged its path to becoming a global group.
An encyclopaedia as extensive appendix
The extensive appendix on "Data and Facts" includes a list of all aero-engines, motorcycles and automobiles manufactured in volume production, as well as company indicators and short biographies of all the Members of the Executive Board of BMW AG since the company was founded.
The book has been published as the fifth volume in the series "BMW Dimensions". English and German editions can be obtained at a price of EUR 59 through book trade (ISBN: 3-932169-47-6 / 3-932169-46-8) or from BMW dealers (BMW Order No.: 01090398988 / 01090398983).
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